When a global insurance company sought to increase awareness and understanding among politically diverse Beltway decision-makers and opinion leaders about the critical role its products play and the value they contribute, Story Partners developed and executed a targeted, integrated advertising campaign. We crafted an eye-catching and human-centered campaign deployed through placements in influential publications read by policymakers and through programmatic digital advertising. This two-pronged approach allowed us to reach highly specific audience profiles through our programmatic advertising, while publication placements ensured high-impact visibility inside the Beltway. In 2025, the campaign generated 6.4M+ impressions and 10,000+ clicks.