In 2018, when the Department of Justice overturned a federal ruling on sports betting to allow individual states to determine whether they would legalize sports betting in their state, a new landscape for the mobile betting and gaming industry emerged. For iDEA Growth, a new trade association created to advocate for its mobile gaming members, Story Partners was hired to promote the trade group’s advocacy efforts for legal and regulated online sports betting and gaming as state lawmakers debated the issue during their legislative sessions. The Story Partners team created a three-pronged media relations strategy to promote iDEA’s state efforts. Through a series of editorials and newsworthy pitches, Story Partners succeeded in driving awareness of iDEA Growth and its mission to educate on the economic value of mobile entertainment. Social media programs were integrated into the campaign to influence the online conversation on legalized sports betting and gaming. For Twitter, we leverage the legislative community online to promote iDEA’s messages, including economic and consumer safety benefits. The team develops creative imagery for its Twitter, Facebook, Instagram and LinkedIn channels.