Story Partners led a fully integrated communications campaign to elevate our client’s new report as a forward-looking policy blueprint for modernizing the travel experience – just as the U.S. was preparing to host major global events, including the 2026 FIFA World Cup and the 2028 Olympic Games.

By anchoring the campaign to these landmark moments, we crafted an engaging narrative that seamlessly wove together policy and sports. Our narrative captured the attention of our target audience and earned significant press interest across both worlds.

Multi-Channel Communications Strategy for Maximum Impact

Our campaign leveraged a range of communications tactics to amplify the report’s visibility and influence, including:

• Capitol Hill launch event to engage key audiences and policymakers
• Proactive earned media outreach
• Targeted digital and print advertising
• A dynamic microsite and accompanying video to showcase key findings
• Social media engagement strategy deployed across platforms to extend reach and conversation

National & Global Media Coverage

The Story Partners team secured widespread media coverage across top-tier policy, national, and international outlets, including CNN, Fox News, Bloomberg, ESPN, and Washington Examiner, among others.

The campaign raised the client’s profile, amplified the new report, and helped drive meaningful policy outcomes, including the establishment of a White House task force.