As the agency of record for an influential association representing public power utilities in the U.S., Story Partners led a comprehensive public affairs and communications strategy and activities for an influential association representing public power utilities in the U.S.

Strategic Communications & Thought Leadership

Our work spanned a full suite of public affairs services, including:

• Message development aligned with policy priorities
• Production of advocacy materials, such as fact sheets and informative video content
• Media relations, securing high-impact coverage in top-tier national, Beltway, and trade outlets, including The Wall Street Journal, Reuters, Bloomberg, Axios, Politico, Utility Dive, E&E News, and RealClearEnergy, and influential podcasts, such as The Bond Buyer Podcast and S&P Global’s Energy Evolution.
• Event strategy by positioning leadership at influential industry and policy conferences, while also hosting signature events featuring high-profile guest speakers from the White House, Congress, national media, and other key policy-focused institutions.

Building a Digital Presence with Measurable Impact

Story Partners managed the client’s social media presence on X and LinkedIn, driving consistent year-over-year growth, with engagement rates that triple industry benchmarks. With a sustained engagement rate of 6%, well above the B2B association industry benchmark of 2–3%, content demonstrates genuine audience connection, driving nearly 30,000 total engagements and over 14,600 content clicks.

Elevating Signature Events

Story Partners helped the client host its annual marquee events. We secure high-profile speakers, ranging from reporters to Members of Congress and administration officials, and promote these events through social media campaigns and media outreach, amplifying the client’s influence on key energy policy issues.

Results: Advancing Policy Goals Through Targeted Media Campaigns

Our team successfully and consistently positioned the client as a leading voice on energy policy through major legislative battles, including the Infrastructure Investment and Jobs Act (IIJA) and the Inflation Reduction Act (IRA), as well as on trending topics such as energy demand driven by advanced technologies like data centers, AI, and advanced manufacturing.