Story Partners provides strategic social media and creative services for The Center for Global Enterprise (CGE), a non-profit that provides applied learning programs for businesses, and its five institutes: The Cyber Readiness Institute, the Digital Supply Chain Institute, the Global Scholars program, the African Women Entrepreneurship Cooperative and the Applied Corporate Governance Institute.
As part of our ongoing management of CGE’s social media programming, we craft engaging and interactive content to drive attendance to the center’s online courses, events, webinars, white papers and research. We also create branded visuals of key takeaways from the research, courses and convening events to promote the business value further, to drive membership and recruit for future programs. On a daily basis, we monitor and incorporate news stories, retweets and shared posts of relevance to the program, including new data, studies or partnerships. Story Partners provides regular reporting and analysis of the CGE social media content, which demonstrates measurement of the organic and paid content, and which allows us to recalibrate and fine tune our strategies.