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CASE STUDY

Trucking Moves America Forward

While research indicates that some people don’t like sharing the highways with trucks, it also shows many Americans are unaware of the positives the trucking industry brings to our economy and quality of life. Since 2013, Story Partners has been deepening public understanding while building political and grassroots support to facilitate future industry growth.

Trucking Moves America Forward is a multi-year, multi-faceted campaign that has secured more than $1.0 million in fundraising commitments each year for the past few years, coalesced diverse industry segments, raised employee morale and moved public and stakeholder perception in a positive direction.

Strategies Deployed

  • Strategy & planning
  • Coalition building
  • Media relations
  • Digital strategy
  • Social media management
  • Marketing
  • Content creation
  • Advertising
  • Website design & development
  • Brand identity

Earned Media

5 Year Anniversary Highlights Video

Image Campaign Video

Image Billboard Campaign

Image Print Advertising Campaign

Website Design & Development

Annual Reports

Social Media Graphics

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