My military journey started when I was born into it as the daughter and granddaughter of career naval officers. Read more

In Congress, my focus will be on carrying the voices of and providing excellent service to my constituents, building an economy that delivers for working- and middle-class families, reining in prescription drug costs and ensuring that health care is regarded as a right rather than a privilege, and shaping a more just, equal future for all our daughters and sons. Read more

I was fortunate to have been elected to the 116th Congress as part of a historically diverse freshman class. We are the first class ever to take our oath of office during a government shutdown. Read more

I was one of 21 women in the House (97th Congress) – so few confronting so many critical women’s priorities. As women have reached critical mass, it is vital to build relationships, support each other and promote issues essential to women’s equality.

You’ll inevitably be involved in global crises – as women, you must make sure women’s issues are not neglected because no one else will prioritize them. Safe and affordable daycare, top-notch schools, good jobs with equal pay – all are critical to keeping families strong.

We need even more women candidates, but they won’t run unless their families are secure.

– The Honorable Barbara B. Kennelly

President Trump’s continued attacks on media have recently driven many news organizations to take action to protect their reputation. But how have these attacks influenced consumers’ trust and perception of mainstream news? And should companies and brands adjust their earned media strategies accordingly?

Two new polls conducted by Gallup and Knight Foundation found that Americans believe news from various types of mediums (e.g., newspapers, TV, radio) is not only inaccurate, but also biased:

  • U.S. adults noted they believe 62 percent of the news they read in newspapers, see on TV and hear on radio are biased, and 44 percent is inaccurate.
  • U.S. adults were even more critical of news on social media. They believe 80 percent is biased, 64 percent is inaccurate, and 65 percent is misinformation.

According to Gallup, trust and confidence in the mass media peaked at 72 percent in 1976 around the Watergate scandal and the Vietnam War. Since then, trust has continued to decline steadily. In 2016, only 32 percent of Americans noted that they had a “great deal” or “fair amount” of trust in news outlets.

However, trust in media rose slightly to 37 percent last year. The same Gallup poll found that 62 percent of Democrats and only 14 percent of Republicans believe media “get the facts straight.” Gallup hypothesized that these results may be “at least partly attributable to President Donald Trump’s frequent invective toward the media.” However, the polling organization also pointed to a 2016 poll that revealed a “general loss of trust in the U.S. news media among Republicans over the previous 15 years.”

The same poll also found that Republicans’ and Democrats’ accuracy and bias ratings of a handful of news organizations (e.g., Fox News, Breitbart News, CNN and MSNBC) vary widely. And out of 17 major news outlets listed in the survey, Republicans only noted Fox News and The Wall Street Journal as unbiased.

While these results may simply point to a continued decline in trust, they’re important to keep in mind when developing or adjusting earned media relations strategies for your client or company. They can help you determine how best to reach specific audiences, especially if you’re looking to reach Republicans or Democrats as part of a larger public affairs campaign.

 

 

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