With over two billion users on Facebook and one billion on Instagram, it’s no surprise that many companies choose to market their brand or products on social media. Most communications and marketing professionals would also argue that there are very few reasons why a brand or company shouldn’t have a social media presence. However, recent research shows that more traditional forms of communication like email should not be overlooked.
Close to 70 percent of Americans get news from social media, according to the Pew Research Center. However, many of these individuals expect social media news to be inaccurate. So why do people still rely on social media for news consumption if they don’t believe its credibility?
Nike’s new advertising campaign with Colin Kaepernick has made waves among consumers, in the media and political circles. Regardless of your stance on Kaepernick and whether or not it’s acceptable to kneel during the national anthem, we can all agree that Nike’s campaign, which risks alienating many of its customers, is a bold one.
Before Nike unveiled their new campaign, they had a net +69 favorable rating among consumers, per a Morning Consult consumer survey report. It’s now declined 34 points to +35 favorable.
This begs the question should brands take a public stance on social issues if they don’t have to?
At National FFA, the next generation is here. With 650,000+ members and growing, our students represent the future of agriculture. Our focus on innovation and our unrivaled experiential learning model make FFA the premier youth leadership development organization.
FFA is building the next generation of leaders. They will respect the planet, feed our world and improve lives. Whether urban or rural, new ideas, new partnerships and diverse thinking are preparing students for over 250 careers related to agriculture.
Whether farmers or scientists, teachers or mechanics, FFA members are ready for what’s next. Future is our first name, after all.
America’s youth are needed in the agricultural industry now more than ever. By 2050, farmers across the globe will be responsible for providing food for over nine billion people, and we’ll need to nearly double food production. The next generation of Americans must be prepared to unlock new and unique ways to feed, fuel and clothe the world.
As the Deputy Secretary at the U.S. Department of Agriculture, I have the unique opportunity to witness the high degree of skill and talent our youth possess and look forward to partnering with these bright young minds to meet this challenge.