Gabrielle Massoud

Director

Turning Analytics Into Action & Stories Into Strategy

Gabrielle is a dynamic and results-oriented communications professional with a strong track record of executing high-impact strategies across digital content, paid media, and advocacy campaigns. With a keen analytical mindset, she specializes in tracking key performance indicators, interpreting data, and optimizing strategies to drive measurable results.

She has a passion for digital media storytelling and leads the execution and optimization of paid media campaigns, using data-driven insights to deliver real-time recommendations. She also serves as a critical liaison between social media platforms, advocacy software providers, designers, and major D.C. publishers–ensuring clients receive the strategic support needed to run successful, high-visibility campaigns.

Gabrielle is also skilled in crisis communications, and helps clients navigate complex, high-stakes situations. Her tactical guidance helps her clients enhance their brand visibility, strengthen public trust, and protect reputational integrity. Before joining Story Partners, Gabrielle worked as a Senior Associate at the public affairs firm Lot Sixteen and as an Energy Analyst at Northern Virginia–based engineering firm PEG, LLC. She earned her B.S. in Integrated Science and Technology from James Madison University’s College of Integrated Science & Engineering.