Since universal adoption of bioengineered sugarbeets by the United States sugarbeet industry eleven years ago, we have achieved a quantum leap forward in sustainability. Our industry has delivered on sustainability before it became a buzzword. We are proud to have the most sustainable beet sugar production in the world.

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The Promise of Gene-editing in Food Production
What an odd juxtaposition it is that regarding their medicine, consumers want the very best science applied and they support all technological advances to keep production costs down, but when it comes to food, suddenly the skepticism switch is flipped on and they become not only skittish about science but downright distrusting of new technology.