The media landscape is constantly evolving, especially today, as social media continues to grow in popularity. New social channels have been introduced and many popular platforms have expanded their offerings; newspaper companies are building their digital platforms; and new media partnerships are forming and changing the media industry.
While television and news websites are still the preferred way for Americans to get their news, social media as a news source is on the rise. According to Pew Research Center, the number of Americans getting their news directly through social media is growing. A December 2018 report from the Pew Research Center found that more Americans got their news from social media than from print newspapers in 2018. Just one year prior, in 2017, the number of Americans who got their news through social media and from print newspapers was equal.
As more Americans get their news through online sources and consumers crave instant access to news, newspapers companies have been adapting by building or expanding their digital offerings. New media partnerships have also formed and are changing the way that news is reported. For example, Axios and HBO partnered on the docuseries ‘Axios,’ which is now in its second season. Throughout the series, Axios journalists interview the leaders shaping politics, business and technology today.
As the media industry continues to evolve, understanding the latest trends and shifts in the media and digital landscape is key to crafting a strong communications and issue advocacy strategy.
-Gloria Story Dittus, Chairman, Story Partners