Strategy + Creativity, a winning combination
There is nothing cookie cutter about the long and short-term strategic communications plans Betsy develops for clients. She is a creative problem solver who always finds a way to connect with targeted audiences and reach strategic goals despite any obstacles that arise. Her career includes more than 25 years as a senior leader at Porter Novelli and Dittus, and staffer at Powell Tate and Ogilvy PR.
Betsy has particular expertise in crisis communications, building outreach programs, and developing public education and public policy initiatives across numerous sectors, including energy and the environment, food and health, finance, safety and preparedness, and consumer goods.